Tag Archives: Adidas

Critique of Social Media

Critique of social media policy

adidas

http://blog.adidas-group.com/wp-content/uploads/2011/06/adidas-Group-Social-Media-Guidelines1.pdf

Adidas is one of the leaders in the market of sports apparel manufacturing industry, and is a world-famous brand with offices and employees situated all around the globe. Adidas takes a very encouraging but strict approach when it comes to their Social Media Guidelines. Here are some highlights from Adidas’ Social Media Policy:

  1. Employees are allowed to associate themselves with the company when posting but they must clearly brand their online posts as personal and purely their own. The company should not be held liable for any repercussions the employees’ content may generate.
  2. Content pertaining to sensitive company information (particularly those found within Adidas internal networks) should not be shared to the outside online community. Divulging information like the company’s design plans, internal operations and legal matters are prohibited.
  3. Proper copyright and reference laws should be observed by employees when posting online.

For a more in depth analysis, visit their website.

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